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Think, discuss, challenge, observe, interpret...if it’s on the agenda it’s up for debate
Will the figures add up?
What will the effect of a paywall be on the timesonline website, and will others follow suit?
09 September 2010 by Dom Aldred
Stuck in the research comfort zone?
You might not need to forget everything you knew before, but you certainly need to give serious thought to checking out your facts.
02 September 2010 by Dom Aldred
Power to the person?
Could a new use of the Web could indicate the balance of power is shifting?
05 August 2010 by Dom Aldred
Here’s an interesting scenario
If there were no websites at all then Google would not be able to exist, the notion of a search engine would be redundant.
02 March 2010 by Dom Aldred | 1 comment
Vote with your feet or your fingers?
As the general election approaches and campaign costs mount, is it time for a new approach?
07 January 2009 by Dom Aldred
Up in smoke
Cigarette advertising from the past may be verging on the laughable, but is there a more serious side?
21 December 2009 by Dom Aldred
Is your website working for you?
It’s worrying to discover that businesses aren’t monitoring how well their website is working for them.
18 November 2009 by Dom Aldred | 1 comment
Supersize my sacrebleu
McDonalds may be opening an outlet in the Louvre but should we be losing our heads or shrugging our shoulders?
28 September 2009 by Dom Aldred
We know what you’re up to
Well, we don’t but Google does and now it’s sharing predictive information.
22 September 2009 by Dom Aldred
Best supporters in the land
Sport shows the power of getting people behind your brand.
04 September 2009 by Dom Aldred
Lost in translation
Plain English takes on a new meaning in Shanghai campaign.
01 September 2009 by Dom Aldred
Cricket is all about timing
Was it a coincidence that Justin Langer’s dossier came out when it did?
18 August 2009 by Dom Aldred
News Corp will be watched very carefully as it announces plans to charge for online content
News Corp will be watched very carefully as it announces plans to charge for online content.
03 August 2009 by Dom Aldred
Put me off my burger
News that Piers Morgan is to front the new eau de toilette from Burger King has attracted attention, but is it the right type of attention?
22 June 2009 by Dom Aldred
Nothing Lasts Forever
News that Friends Reunited could be sold for a third of what ITV paid for it could be a warning sign to others.
25 May 2009 by Dom Aldred
Sorry shouldn't be the hardest word
Sometimes admitting you made a mistake can build real value for a brand.
11 May 2009 by Dom Aldred
T'was ever thus
Language constantly changes and always has done, but are we in a time of accelerated change?
04 May 2009 by Dom Aldred
You already know the answer
As levels of information continue to rise are we in danger of becoming rabbits in our own spotlight?
24 April 2009 by Dom Aldred
What's your website trying to tell you?
Now more than ever before is the time to sit down with your website and take a good long look at the stories that your stats are telling.
15 March 2009 by Dom Aldred
Getting ready for the summer?
A website promising the ultimate tanning experience provides a definitive lesson in how to do viral social marketing.
09 March 2009 by Dom Aldred
Love is not all you need (unfortunately)
Brands need more than love to survive, they need to remain relevant, connected to their audiences and continue to offer value.
06 March 2009 by Dom Aldred
Status: Dom is relieved
Although Facebook has reconsidered its move to own all data posted on its site, the episode shows how vulnerable we have become.
05 March 2009 by Dom Aldred
Is anyone hard to reach?
Certain audiences are often described as hard to reach - but could it be the organisation and not the individual which is hard to reach?
27 February 2009 by Dom Aldred