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Think, discuss, challenge, observe, interpret...if it’s on the agenda it’s up for debate
Stuck in the research comfort zone?
You might not need to forget everything you knew before, but you certainly need to give serious thought to checking out your facts.
02 September 2010 by Dom Aldred
University challenged
With brands becoming ever more integral to our society, the creative industries’ education system faces a new challenge.
19 August 2010 by Darren Richardson | 1 comment
Saints and Sinners
The temporary name of St. James Park has caused uproar around the world, has the brand been stretched too far?
05 November 2009 by Darren Richardson | 1 comment
The best of Britain
Do consumers love the National Trust so much they will buy branded goods?
14 October 2009 by Katherine Shenton
Supersize my sacrebleu
McDonalds may be opening an outlet in the Louvre but should we be losing our heads or shrugging our shoulders?
28 September 2009 by Dom Aldred
Best supporters in the land
Sport shows the power of getting people behind your brand.
04 September 2009 by Dom Aldred
Is all publicity good publicity?
As we see Ryanair splashed across the news with its planned introduction of standing spaces on its flights, we ask is all publicity good publicity?
20 July 2009 by Katherine Shenton
Put me off my burger
News that Piers Morgan is to front the new eau de toilette from Burger King has attracted attention, but is it the right type of attention?
22 June 2009 by Dom Aldred
Sorry shouldn't be the hardest word
Sometimes admitting you made a mistake can build real value for a brand.
11 May 2009 by Dom Aldred
Love is not all you need (unfortunately)
Brands need more than love to survive, they need to remain relevant, connected to their audiences and continue to offer value.
06 March 2009 by Dom Aldred
Good design makes good sense
Good design helps your messages stand out and is just as crucial for the public sector, as it is for the private.
24 February 2009 by Darren Richardson