Leaving the state of indifference behind
It’s often all too easy to believe that apathy reigns in the UK. When it comes to discussing weighty social issues there is often a void which is crying out to be filled by interest or concern.
However, when it comes to celebrity rumour or gossip it would appear that everyone has a point of view.
People, it seems, are reluctant or disinterested in matters which can have a massive bearing on their lives – while Jordan’s ongoing implosion sparks heated debate around the water cooler.
This viewpoint probably has greater resonance with those working within public sector communications, dealing with small numbers of responses to proposals to withdraw hospital services or implement a new school system. Recent local elections only managed to encourage a fraction of the population to turn out. Even a public incensed by MPs’ expenses didn’t manage to get out of the door to register their dissatisfaction by delivering a warning shot across Labours bows with a vote for the Conservatives ahead of the general election.
However, don’t be fooled. People do still care and I have proof.
Here at Gardiner Richardson we’ve been working on the North East Big Drink Debate on behalf of Balance, the North East alcohol office. The way this campaign has been received has reaffirmed my belief in mankind and its ability to have and express an opinion.
By encouraging as many people as possible to complete a questionnaire, the debate is aiming to compile a comprehensive regional study of attitudes towards and relationships with alcohol.
Clearly alcohol is a big issue – it impacts on all aspects of our lives, health, crime and disorder and the economy. It divides public opinion. Some think it is essential to a good night out while others think it fuels mankind’s least pleasant side. It’s an issue that people should be interested in – but that doesn’t always mean they will be interested in it or have their say.
But the people have been interested. It’s only ten days since the campaign launch and more than 7,000 people have returned completed questionnaires.
The region’s media has backed the campaign, with broadcast and editorial coverage on a daily basis – many running the questionnaire within their pages. Stakeholder organisations are promoting the questionnaire with their staff and publics. People are stopping on the street and spending time with our on street teams to fill in the questionnaire.
This is refreshing, perhaps people aren’t really disinterested.
However, to convince me that apathy doesn’t rule, log onto www.northeastbigdrinkdebate.org.uk and have your say.