Microsites and sprouts
As we start to fully submerge ourselves in the festive period marketing agencies across the country are looking at new and exciting ways to engage with consumers. It is little surprise that these new engagement methods embrace digital media and Gardiner Richardson is too taking advantage of this as the award winning Santa Limited e-panto returns.
Christmas is the perfect time for agencies to show off their creative skills and build a stronger relationship with existing clients or help establish dialogue with prospective clients. I’ve taken a look at what other agencies across the country are doing this Christmas time.
Digital Radio UK has launched Radio Lapland as part of their campaign to promote digital radio. Listeners can tune in online and listen to what’s happening in Santa’s workshop and listen to the man himself reporting on the latest goings on in Lapland. Furthermore UK charities are being offered free space to communicate their Christmas messages or launch appeals.
My personal favourite has to be digital agency Lean Mean Fighting Machine’s Christmas ‘Feed the World’ tribute single which pays homage to web 2.0. With lyrics such as “tweet the world” and “put your arms around a mouse this Christmas time” I struggled to stop myself from laughing in the GR open plan office. The agency is asking listeners of their ‘Do they know it’s web 2.0’ song to donate to Computers 4 Africa.
Creative agency Karmarama has launched Sprout Aid and is asking people to donate to The White Ribbon Alliance campaign. For every £1 that is donated a sprout will be added to the plate of Lucky Christmas Dave, one of the agency’s member of staff.
It’s not just agencies that look to showcase the fun digital things they can do around Christmas time as Shelter has launched Housebling. The microsite enables you to find your street on Google Street View then allow you to decorate you and your neighbours homes with lots of garish Christmas lights and decorations. The campaign has a serious side, as the charity is using the site as part of their ‘Big Build Up To Christmas Campaign’ which looks to raise £1.2m in the run up to Christmas.
Who knows who will be the social media star of the show next year, but if this year is anything to go by there will be a strong emphasis on charity and of course fun!