Using the royal WeSpace
This week Prince Charles' became the first Royal to use a social network to campaign for a worthy cause.
He is using MySpace to raise awareness of his Prince of Wales Rainforest Project, urging the social network's community to electronically sign a petition to fight climate change by addressing rainforest destruction.
His MySpace appearance follows in the footsteps of the Queen, who recently sent her first official email to mark the 60th anniversary of the Commonwealth.
MySpace users can connect with the Prince's Rainforest Project and view the custom video message from Charles, who is joined by celebrity friends including the Dalai Lama, Joss Stone, Kermit the Frog, Daniel Craig and Harrison Ford.
In the video, Prince Charles said: "One of the internet's great strengths is that it can enable diverse communities to come together to ensure that everybody's views and actions can really be made to count.
"It provides the potential to create global determination for change on a vitally important issue."
This is a dramatic turnaround from his comments last year, when he said technology dependence had left many people detached from nature.
Whilst this move is a big step forward for the Royal Family and an effective way of raising awareness of a good cause, I can’t help but think Charles is still somewhat behind the times. After all who actually uses MySpace anymore?
Given that last month Facebook accounted for the highest percentage of time spent online in the UK, would his efforts have been better placed creating a Facebook page and posting the video on that or posting a link thorough to the video on Youtube?
You never know we may even see His Royal Highness tweeting in the not so distant future.