18 November 2011
Balance hits the national news
Balance, the North East Alcohol Office, is making the national news headlines and reaching millions with its message thanks to our hard hitting media relations campaign.
Gardiner Richardson is securing dozens of regional newspaper articles and broadcast pieces, as well as national coverage on Daybreak and ITV news bulletins, for Balance’s campaign against alcohol advertising.
The campaign, which launched on November 14 during National Alcohol Awareness Week, shows how our children are being bombarded with alcohol advertising which is encouraging them to drink at an early age – and in greater quantities.
From truancy to unsafe sex and health issues, early consumption of alcohol is linked to a whole host of problems.
We’ve created an online petition so people can sign up and help us stop alcohol advertising reaching children. To find out more click here.
Or to see some of the great coverage on ITV news visit here.
Photo: ITV’s Greg Easteal films Balance case study Jane Locke for the national news bulletins.