26 November 2009
Branded for Life
Gardiner Richardson director Darren Richardson will be dispensing words of wisdom on branding this December at The Business Toolkit event taking place at BALTIC.
Private sector organisations across the North East will discuss a range of topics to help them through the current economic climate. Other companies talking at the event include Connect North East, RMT Accountants and Business Advisors, Weir Insurance, Barclays Commercial, BALTIC, Entrust, Jacksons Law Firm, NCJ Media, BACK Collect, ITPS and Armadillo Marketing.
Darren said: “This event offers private sector organisations a great opportunity to share their expertise and experience with North East businesses. Brand is a powerful asset for businesses and can determine whether you are the first or the third choice for a customer. As competition intensifies, a strong brand is invaluable and can be an incredibly strong tool for a business, especially during turbulent times. At the Business Toolkit event, I will be explaining how branding goes way beyond a company logo or leaflet and how it encapsulates the core values of a business and touches on every aspect of customer interaction.”