05 October 2009
Don’t fear the reaper
GR teamed up with the Grim Reaper to launch A Good Death. We were appointed by NHS North East to raise awareness of its pioneering Good Death charter, which sets out proposals for the kind of care and support which people who are dying, their families and carers, can expect.
Part of this involves a two month public consultation aimed at getting people to talk about death and dying, so they can make sufficient plans for end of life care and enjoy the time they have left.
In addition to branding and identity work, we organised the launch press conference and will be handling PR over the two month life of the campaign, which ends at the start of December.
The campaign has received coverage at both regional and national level, including specialist health publications such as Nursing Times and Mature Times.