10 May 2010
Luxury brand choose GR for PR
Luxury international writing instrument brand Faber-Castell has appointed Gardiner Richardson to fulfil its consumer product PR. The company, which produces the legendary Pen of the Year and the beautiful ‘Perfect Pencil’ is launching new product lines into the UK ahead of its 250th anniversary next year.
Gardiner Richardson’s brief is to promote Faber-Castell’s luxury Graf von Faber-Castell products within quality national publications such as FT How to Spend It, Vogue and Harper’s Bazaar. We’ll also be responsible for promoting Faber’s ‘Design’ range as well as its Playing and Learning products for younger customers. In July we will host a Christmas gift preview for journalists at one of London’s luxury department stores.