01 June 2010
NHS Libraries ‘book’ GR
The GR design and PR teams have been busy preparing a new campaign, due to launch mid-June, for NHS North East. Our work aims to encourage NHS North East staff at all levels to access the broad range of materials available through NHS Libraries.
Currently every Primary Care Trust in the region has its own library, featuring a range of resources. The campaign aims to encourage everyone, from porters to admin staff, doctors, nurses and surgeons to access information and help build their professional knowledge and understanding.
The campaign features illustrated images of librarians as superheroes, there to help support learning, and offer quick and easy help and advice for anyone looking for further information. Posters will promote the service throughout NHS buildings.