09 September 2010
Not an Everyday occurrence
Egger, the international manufacturer of wood-based panels including chipboard, MDF, OSB, sheet laminate, MFC, worktops, and laminate flooring is working with Gardiner Richardson to conquer new markets.
The Egger Everyday campaign is due to launch imminently, as the company targets the specialist ‘specifier’ market – focusing on the country’s top 500 designers and architects responsible for commissioning major building fits and refurbishments in the education, retail and hospitality markets.
Gardiner Richardson has worked closely with Egger to produce a 400 page notepad showcasing their key MFC products in the ‘Zoom’ collection, a product range streamlined in 2007 to encompass only the company’s best quality MFC materials.
Initially 200-500 notebooks will be printed and sent to key contacts in the specifier market, which will then be followed up by calls from the Egger sales team. 4,000-5,000 leaflets will also be mailed out as well as ads running in FX magazine.