29 November 2010
Pen Shop launches 10th edition catalogue
We’ve been working with long-standing client the Pen Shop to launch their 10th edition catalogue; one of the company’s most important sales tools. 15,000 copies of the new catalogue have been distributed in 29 Pen Shop stores across the UK and made available online.
The catalogue is a testimonial led design; using six different case studies of people sharing their stories about how they feel about the product they have bought and their experience of buying it from The Pen Shop.
To bring this emotion to life for those flicking through a Pen Shop catalogue, we segmented the catalogue to match how the products are set out in store, running from luxury to essential and then gifts - bringing the buying experience to life.
Featuring a large variety of brands, from Mont Blanc and Caren d’Arche to Lamy and Faber-Castell, the brochure also gets across the fact that The Pen Shop not only sell a large variety of high quality writing instruments and gifts, but that they also give the customer exceptional quality of service.
The catalogue has gone down a storm with Pen Shop staff, customers and the brands included in the new brochure. All boding well for the next twelve months.