Tuesday 28th June, 2016

GR launches new website for Ryder Architecture showcasing the recent transformation of Newcastle station.

We've designed and developed a new website for the leading architectural practice Ryder, featuring some stunning video footage of their most recent projects.

Ryder are a market leading architecture firm based in Newcastle-upon-Tyne, with offices in Glasgow, Liverpool, London and Hong Kong. The multi-award winning practice have a growing number of highly-acclaimed national and international projects to their name. They needed to update their web presence to feature their most recent work and reflect their high standards of design. Their site also needed to be tailored to different devices because of the increase in mobile web traffic.

Ryder wanted online content that brought their projects to life, so we featured videos and images with people in them, rather than the lifeless stills you find on many architecture websites. The homepage showcases footage of Ryder's recent renovation of Newcastle railway station and the impressive Newcastle City Library building. This kind of content places an emphasis on the people behind the architecture and encourages immediate user engagement.

Ryder's main principles of simplicity, usefulness and elegance have informed the site's development, and this is most obvious in the modern image-led tile design, which is intuitive to navigate and gives prominence to their many projects. Ryder's approach is summed up in the tagline 'Everything architecture' which appears across their online content.