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19 November 2008
The right destination for NewcastleGateshead
We’ve created a national destination marketing campaign for NewcastleGateshead Initiative (NGI) for 2008 and launched a series of national press advertisements for Juice, the Children and Young People’s Festival. Supported with impressive photography of NewcastleGateshead to highlight it as one of Europe’s most popular destinations, the campaign is centred around the theme A world class collection. The campaign includes national press advertising and inserts targeting weekend supplements in The Times, The Daily Mail and The Guardian.