27 November 2009
This award belongs to... Gardiner Richardson
GR picked up the prestigious award for its work for The Specials Laboratory, which is a specialist pharmaceutical manufacturer of unlicensed medicines and supplier of over labelled products. The win comes just weeks after we picked up four awards at the Chartered Institute of Public Relations (CIPR) PRide ceremony.
The direct mail campaign launched in the North West of England was designed to raise awareness of The Special Laboratory’s new over labelling service available to pressurised environments such as Hospitals and Ambulance services
The ‘more than a label’ campaign helped in the initial launch of the service, which has grown ever since. The Specials Laboratory is currently on-track to smash its monthly record and in turn reach its £1 million target this financial year.
Raman Sehgal, marketing manager of The Specials Laboratory said: “The results that we have gained from the campaign have been very encouraging and we look forward to working with Gardiner Richardson on rolling out this campaign further afield and on new launches.”