T: 0191 261 4250
E: letstalk@gardiner-richardson.com
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You can’t put a price on the right reputation.
The secret of successful PR always lies in the perfect balance of creativity and planning. Always. After all it’s ideas that shape brands and experiences that build them. We definitely do ideas. But we like our ideas based on something solid. We don’t mean to be fussy, it’s just that we find our clients prefer it when they get results.
It’s these results that led to us being awarded Outstanding PR Consultancy of the Year (twice) at the CIPR PRide Awards, proof that not just our clients but also our peers recognise the importance of getting it right.
Media relations
Reputation management has never been so critical. The media landscape may be changing rapidly, but one thing doesn’t change – the role it has in shaping perceptions and conveying information. Good relationships, creative ideas, genuine stories and carefully targeted activity are the essential components of a successful media relations programme. That’s as true whether you’re talking print, broadcast or the wealth of new opportunities continually emerging online.
Event management
Very few people ever know the amount of effort and planning that needs to go in to an event. We do. We also know how to make it look effortless. From managing major summits and conferences to product launches and roadshows, we never leave anything to chance. We can handle everything from start to finish, leaving you free to enjoy the event. Our unique online event management tool has been developed based on years of experience and provides a very powerful, but easy to use means of handling registrations and communications.
Newsletters and magazines
It's always good to stay in touch and it's not that difficult. Whether printed or electronic, a regular newsletter or magazine enables you to do just that. From keeping staff informed to building relationships, cross-selling and increasing business from your customers, there is any number of benefits. With five ex-journalists in our team, we know how to research and write stories that work and we'll design your newsletter so that people can't help but want to read it.
Crisis management
What's the worst thing you could say in a crisis? No comment. Those two little words can spell a whole lot of trouble. You could bury your head in the sand and hide, but we don't recommend it. When it comes to a crisis you can be prepared up to a point, but you also have to respond. And quickly and carefully. Understand how the media work, who you should communicate with and how you should manage the flow of information. Or get us involved.
Online
Traditional media still have an important role to play in public relations. But when it comes to managing reputation, building brand profile and connecting with your audiences your online strategy has never been so critical. It can be easy to get swept up by the opportunities and let the media become the message. We bring the same level of understanding and impact to building your online activity as we do to everything else. We don't offer gimmicks, we do deliver results.