When it comes to increasing our understanding, original thinking always deserves to be heard.
A leading academic publisher creating a unique balance between editorial guidance and author control.
Working with Cambridge Scholars, a specialist academic publisher, we helped define their market position and develop the brand to provide clarity.
We created a new verbal and visual identity for Cambridge Scholars, symbolising their desire to “Champion Original Thinking”.
A communications strategy was then developed resulting in a tactical roll out which include a new logo and design system applied to all marketing materials and books. We also developed content and design for a new website.