Absolutely everyone has the right to enjoy a smoke free life.

Michelle Barthram told her story for a stop smoking campaign

Fresh was the UK’s first dedicated regional programme set up in the North East to tackle the worst rates of smoking related illness and deaths in England.

We were appointed in 2011 to provide the PR services for Fresh and have provided strategic planning and ongoing media and social media support. 

Over the last four years we have been involved in working with the Fresh team in developing and delivering PR and integrated media campaigns.

These campaigns have been recognised as a success at a local level amongst key stakeholders, as well as at a national level by Action on Smoking and Health (Ash) and Public Health England.

Fresh - Don't be the 1 campaign

Smoking has devastating effects on families.

The regional Stoptober campaign

Regional PR supported the annual national Stoptober campaign.