Lighten up and have a little fun - life's not long enough to be taken too seriously.
Inspired by global flavours, made in the UK, enjoyed everywhere.
Inspired by the method and ingredients of authentic Mexican tortilla chips and made right here in the UK, Mexican Dave’s was born.
We were tasked with creating a name and brand for the new snack sensation. Impactful, playful and carrying original shelf presence, the name ‘Mexican Dave’s’ is truly original and unlike any other product out there. It is attention-grabbing; it makes people take notice and conveys a sense of fun and a playful outlook.
As a new brand, we knew that the unique story we created would stand the product apart. And the intrigue will keep it there. To the consumer, why this particular Mexican is called Dave may always be a mystery.
“We gave the team a very hard brief: to create a tortilla chip brand for the discounter sector which is prominently driven by price and not brand loyal. In Mexican Dave the team created a brand above and beyond our expectations. The brand creation and standout packaging design for Mexican Dave’s provided a real point of difference and has resulted in achieving listings beyond the original strategy. The strong brand story and likeability has also made a real connection with the staff internally and therefore is a brand we are proud to produce.”