The Great Run Company
Every child needs the right inspiration and opportunities for a healthy start to life.
The UK's biggest running campaign with the aim of supporting over 100,000 children aged between 5-10 years old to run 2km by the end of 2015 at one of the INEOS GO Run For Fun events held around the UK.
We have worked with The Great Run Company for the last four years managing the PR for its national school run events.
These events have grown in popularity year on year culminating into a bigger sporting concept in 2013, when the Great Run Company teamed up with INEOS to deliver INEOS GO Run for Fun – now the UK's biggest running campaign aimed at children aged between 5 and 10 years old.
Our media plan supports each run event at a local level whilst raising the awareness of the campaign itself at a national level with the involvement of Olympic medallists including Colin Jackson and Team GB Athlete, Perri Shakes-Drayton.
We continue to mange, curate and create content across a range of social media platforms for GO Run for Fun.