What I do
I write stories. I get waist deep in the details, analyse all the input we gather with our clients. Then I climb back up to a good viewing point and I build insights, stitch ideas together and create compelling and meaningful stories. These stories provide the inspiration and foundation for more meaningful engagement with a whole range of different audiences.
Why I do it?
I love stories. Always have, always will. I’m fascinated by human behaviour, motivations and the often surprising ways in which we navigate our lives. No matter how much I think I know, there’s always more to explore and understand. I guess I love creating structure and sense out of what can sometimes initially feel quite chaotic. It’s a great feeling to see every unique story emerge and come to life.